Free audit for community newspapers
Ghost subscribers are one of 10 housekeeping problems hiding in your subscriber list.
Every community newspaper accumulates them — bad addresses, missed renewals, old comps, duplicate records. We'll audit your list and send you a plain-English report in 48–72 hours. No cost, no obligation.
Get my free auditPublishers like you who trusted us with their list
“We used to keep our subscribers in a spreadsheet, and we had an employee who was amazing at screwing it up regularly. The subscriber area in CJP is simple enough that even our technology-averse office manager in her 70s loves it. Posting articles is also very easy. We are certainly saving compared to what we were paying previously.”
Nikki Meyer
Truman Tribune
“Before we started using CJP, I was struggling to keep up with circulation, getting renewals out, on top of keeping up a website, and publishing a weekly paper. Now I can do what I need to do with the paper and have peace of mind knowing the renewals are handled.”
Aimee Wilson
The Blount Countian
“By managing subscriptions, we have improved retention, increasing our revenue. Online subscriptions have increased more than three times what we had before.”
Jen
Kiowa County Democrat
What we check
-
1
Address hygiene
ZIP+4 completeness, USPS standardization, missing fields.
Why it matters: Eligibility for USPS automation discounts and fewer returned copies.
-
2
Ghost subscribers
Active deliveries with no recent payment — 14 months or more for annual subs, proportional for monthly.
Why it matters: Stop subsidizing readers who quietly stopped paying.
-
3
Pricing and rate-card consistency
Billed amounts compared against your published rate card.
Why it matters: Catches underbilling, proration errors, and stale intro pricing still billing at the promo rate.
-
4
Email-address coverage
What share of your list you can actually reach digitally.
Why it matters: Adding digital notices into the retention flow lowers costs and boosts success rates.
-
5
Auto-renew posture
If your list tracks auto-renewal, we report your coverage. If it doesn't, we benchmark you against papers your size.
Why it matters: Manual renewals are where silent churn hides.
-
6
Comp and courtesy bloat
Free and courtesy subscriptions as a share of the list.
Why it matters: Cost control — stop paying to print, package, and mail for an advertiser who got a comp three years ago.
-
7
Mail-count reconciliation
Your last-edition postal numbers compared against what your list suggests.
Why it matters: Surfaces systemic breakdowns between the list and what actually prints.
-
8
Postage-drop opportunities
Address clustering that supports local post-office drops (DDU).
Why it matters: Direct postage savings, often substantial.
-
9
Duplicate subscribers
The same household showing up across multiple records.
Why it matters: Could indicate mistaken data or inefficient mailings.
-
10
Hidden knowledge in notes and custom columns
Recurring complaints, sentiment, and tribal knowledge baked into your subscriber notes and custom fields.
Why it matters: Surfaces patterns you've been absorbing for years but never analyzing.
What happens after you upload your list
-
1
You upload your list
A quick form — a CSV export plus a few details about your paper. Takes about five minutes.
-
2
We send your audit in 48–72 hours
A plain-English PDF report covering all ten checks. Share it with your team, your partner, your spouse over coffee — it's yours.
-
3
If the findings raise questions, we'll set up a call
We're upfront about this: we hope the audit starts a conversation. If CJP is a fit to help, we'll tell you. If not, we'll tell you that too.
Request your free audit
Your list is safe with us
- Processed once by our team and deleted within 30 days of delivering your audit.
- Never sold, shared, or used for anything other than your audit.
- Want an NDA first? Email [email protected] before you upload — we'll send one over and get it signed first.
Who runs your audit
Ray Herrera
Director of Sales & Marketing
Ray writes your audit report and is your first point of contact.
Scott Stout
Senior relationship manager
Scott reviews the trickier findings and handles the deeper follow-up analysis.
Headed to NNA Detroit?
Come say hi at the CJP booth in September. Bring a question, or just your business card. If you've already uploaded your list, we'll walk you through your findings in person.